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Brummell's are a leading exclusive menswear retailer in Jersey, their branding is strong and they have a clear vision of where they want to be over the next few years. They were seeking a similarly visionary and like-minded design company who would have fresh ideas on how to boost and strengthen their online presence.
We were tasked with creating a website which not only showcased the brands they currently work with but also those whom, tonally speaking, they identified with. Initially the site would be a brochure for their brands but it would be one that could, in the future, develop into a platform for an e-commerce site. Unsurprisingly, image was of utmost importance to them.
We broke the project up into three phases, the first phase being the brochure site showcasing their associated brands. We also worked closely with the management and their international brands to maintain consistency and quality throughout. Once we had a sign-off on the aesthetic of the website, we integrated a 'made to measure' service, maximising the capacity to sell suits when the tailors were in Jersey.