A fresh digital smile for Indigo Dental
A warmer welcome for every patient.
Indigo Dental has been providing trusted dental care in Jersey for more than 30 years. Having previously designed and developed their website, we were brought back to give their digital presence a well-deserved upgrade.
Rather than starting from scratch, we kept the recognisable Indigo Dental brand and evolved it for the web – introducing soft gradients, playful iconography and a fresh approach to imagery. The result is a warmer, more welcoming digital experience designed to put patients at ease from their very first visit.
Indigo Dental built in @craftcms 5. A website redesign and build that reflects their professional expertise and knowledge. Complete with fast, SEO-optimised performance and easy in-house content management. Visit the site here.
A familiar brand, brought to life online
Indigo Dental already had a strong and recognisable identity, so there was no need to reinvent it. Instead, we looked at how we could make the existing brand work harder digitally.
We expanded the visual language with soft gradients, simple iconography and a new style of imagery that feels friendly, warm and approachable. From the colour palette through to rounded layouts and welcoming photography, every detail helps create a digital experience that feels less clinical and more comfortable.
UX designed around real patient journeys
A dental website needs to do more than look good. Patients need to find the right treatment, understand their options and feel confident taking the next step.
We created clearer service breakdowns, accessible FAQs and obvious routes to book an appointment, make an enquiry or find more information. Location and contact details are also easy to find, helping patients get where they need to go without the guesswork.
Clearer journeys. Less guesswork. More confidence.
Protecting SEO from the ground up
Indigo Dental had already put significant work into SEO optimisation on their previous website, so protecting that existing value was a key part of the rebuild.
We carried out in-depth SEO research before making any changes to content or URLs, keeping existing links wherever possible. Where URLs needed to change, redirects were carefully mapped and implemented to help preserve existing search visibility and ensure a smooth experience for users and search engines.
A smarter website, built in Craft CMS 5
The previous website was running on an older version of Craft CMS, so the rebuild was an opportunity to give the Indigo Dental team more control behind the scenes.
We rebuilt the site in Craft CMS 5, making it easier to manage and giving the team access to more of the content themselves. From updating services and FAQs to making day-to-day content changes, they can now do more in-house without having to rely on us for every update.
More control. More flexibility. Less reliance on us.
iPOP Digital Agency
Kingsman Offices
No 1 Grenville Street, Jersey,
Channel Islands, JE2 4UF