--- title: Insights date: 2025-04-09T09:45:00+01:00 author: Shape canonical_url: "https://www.ipopdigital.com/insights" section: Page --- [Design](https://www.ipopdigital.com/design) Creating brands we're proud of [Web Development](https://www.ipopdigital.com/web-development) Deliver your business to a wider audience [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Get your brand seen online [All Expertise](https://www.ipopdigital.com/expertise) ![Brand](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3850/brand_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3861/1_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![Gradebusters ipop 10](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3885/Gradebusters-ipop-10_17d18c44a03a5b520c5b5351f4da8ffe.webp) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)[](#) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) Insights # Agency thinking and digital trends straight from the studio [All](#) [Featured](#) [Web Design](#) [Web Development](#) [Digital Marketing](#) [Charity](#) [News & Culture](#) [SEO](#) [Digital Marketing Web Development +1 ![Ipop technical seo hero white](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/6394/ipop-technical-seo-hero-white_46d05676df5cf390a450793f71139dbd.webp) ## The hidden website issues that could be hurting your Google rankings *Your website might look fantastic.* It loads quickly, the branding feels on point, and you're publishing great content. But what if there's something happening behind the scenes that's quietly stopping people from finding you? ![Andrew Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/6527/Andrew-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Andrew Kelsey 3 mins Read more](https://www.ipopdigital.com/the-hidden-website-issues-that-could-be-hurting-your-google-rankings) [Featured Web Design +1 ![Lido Jersey Mock up](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/6301/Lido-Jersey-Mock-up_46d05676df5cf390a450793f71139dbd.webp) ## Bringing Jersey's iconic Lido to life online The new Lido Jersey website was developed using **Craft CMS 5**, giving the team complete flexibility to manage content in-house while ensuring the platform can grow alongside the business. ![Leah Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/5859/Leah-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Leah Perron 3 mins Read more](https://www.ipopdigital.com/bringing-jerseys-iconic-lido-to-life-online) [News & Culture ![P8 A4524](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/5930/P8A4524_46d05676df5cf390a450793f71139dbd.webp) ## One year at iPOP: from Bali to finding my place back home It wasn’t just making the move into a Digital agency (the best digital agency, of course!). It was the whole lifestyle change. The flexibility, the endless opportunities for growth, the creative freedom, the getting up in the morning and actually enjoying going to work. ![Leah Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/5859/Leah-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Leah Perron 5 mins Read more](https://www.ipopdigital.com/one-year-at-ipop-from-bali-to-finding-my-place-back-home) [Web Design Web Development ![I Phone Mock Up relocate](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/5685/iPhone-Mock-Up-relocate_46d05676df5cf390a450793f71139dbd.webp) ## A smarter digital home for relocating to Jersey The new website for Relocate Jersey needed to reflect the island’s lifestyle while making it easy for potential residents to explore what relocating could look like. ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 2 mins Read more](https://www.ipopdigital.com/a-smarter-digital-home-for-relocating-to-jersey) [Featured Digital Marketing ![IHC 2](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/5549/IHC-2_46d05676df5cf390a450793f71139dbd.webp) ## What digital marketing really means for Jersey businesses and why it matters This article breaks down **what digital marketing really is**, how it works in practice, and **why a proper digital marketing strategy matters** – especially for businesses in Jersey looking to grow, compete and stay relevant. ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 4 mins Read more](https://www.ipopdigital.com/what-digital-marketing-really-means-for-jersey-businesses-and-why-it-matters) [Featured Web Development +2 ![Variety Raffle](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/5496/Variety-Raffle_46d05676df5cf390a450793f71139dbd.webp) ## Introducing iPOP Raffle: A fully bespoke, white-label raffle platform At iPOP Digital, we don’t just build websites for clients – we build products that solve real problems. One of our latest projects does exactly that. ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 2 mins Read more](https://www.ipopdigital.com/introducing-ipop-raffle-a-fully-bespoke-white-label-raffle-platform) [Featured Web Design +3 ![Adobe Stock 460169360](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/5467/AdobeStock_460169360_46d05676df5cf390a450793f71139dbd.webp) ## How Jersey’s Better Business Grants can help you build your dream website, and how iPOP can help you apply **Jersey’s Better Business Grant** offers local businesses matched funding of up to 50% for projects that enhance productivity, skills or visitor economy opportunities – and yes, a website refresh or rebuild can absolutely fall under that umbrella. ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 3 mins Read more](https://www.ipopdigital.com/how-jerseys-better-business-grants-can-help-you-build-your-dream-website-and-how-ipop-can-help-you-apply) [Featured Web Design +2 ![P8 A4400](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/4510/P8A4400_ba489515de357d747139966d9852d889.webp) ## How to choose the right web design agency in Jersey Finding the perfect web design agency in Jersey doesn’t have to be overwhelming. Think of it as selecting a true partner; one who gets your vision, delivers real results, and makes the whole process enjoyable. ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 3 mins Read more](https://www.ipopdigital.com/how-to-choose-the-right-web-design-agency-in-jersey) 1 [2](#)[3](#)[](#) Our Exertise [Design](https://www.ipopdigital.com/design) [Web Development](https://www.ipopdigital.com/web-development) [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Learn [About ](https://www.ipopdigital.com/about)[Work ](https://www.ipopdigital.com/work)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) Reach Out [+44 (0)1534 734508](tel:01534734508) iPOP Digital Agency Kingsman Offices No 1 Grenville Street, Jersey, Channel Islands, JE2 4UF [Find us on google](https://maps.app.goo.gl/9jNEtcypJ6fGejdJ6) [## Start a Project ## Start a Project ## Start a Project ## Start a Project](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)© iPOP Digital - 2026. 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