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+44 (0) 1534 734508Is Email Marketing Still Relevant in 2023?
Email marketing is more relevant than ever in 2023.
It remains a powerful and cost-effective way to engage with your audience, build relationships, and drive results. From personalised engagement, cost effectiveness to measurable results and more, email marketing has retained its significance as a highly relevant and impactful tool for businesses.
According to recent data, 79% of marketers continue to rank email marketing among their top three most effective marketing channels.
This statistic underscores the enduring relevance and value of email marketing as a means of reaching and engaging with target audiences.
Email marketing continues to outperform other advertising channels with an average Click-Through Rate (CTR) of 3% and an impressive Open Rate of 20%.
These numbers highlight the effectiveness of email marketing, surpassing social media and Google Ads in engaging and connecting with your audience.
Email marketing enables highly targeted campaigns for precise messaging at the perfect moment.
As Bryan Eisenberg wisely noted, "Never forget social media is for reach but email is for revenue." Furthermore, it's not just effective, but also cost-effective, with businesses generating an average of £38 for every £1 spent on email campaigns.
With email marketing, you gain measurable results. Track email opens, link clicks, and conversions.
It's a data-driven approach that ensures you understand your audience's engagement. Plus, with 99% of consumers checking their email daily, it's the preferred channel to receive brand updates.
In summary, email marketing remains a cornerstone of modern marketing strategies in 2023.
Email marketing offers an invaluable opportunity to maintain ongoing connections and engagement with your subscribers. With the ability to deliver targeted and relevant content, this channel serves as a cornerstone of your marketing strategy. As noted, it's not just about reach; it's about revenue. If your goal is to drive sales and cultivate stronger customer relationships, incorporating email marketing into your marketing plan is not just a good choice—it's a strategic imperative for success.
