Jersey Fire Service

Web Design | Web Development

Jersey Fire Service

Revitalizing Digital Emergency Services

• Craft CMS

• Web Design

• Web Development 

• Copywriting

• Photography + Video

• Creative Direction


When the States of Jersey Fire and Rescue Service approached us, they were seeking a modern, user-friendly digital platform to serve as the backbone of their online communications. With public safety at its core, the website needed to clearly convey critical emergency information, promote community engagement, and be fully accessible on every device. Our goal was to create a responsive, intuitive, and visually engaging website that not only met but exceeded these requirements.

iPOP’s Approach:

  • Clean, Modern Interface: The design embraces a clean aesthetic that uses clear typography and a balanced color palette, reflecting trust and authority.
  • Mobile-First & Responsive: Our design ensures that every feature functions seamlessly across all devices—critical for on-the-go users during emergencies.
  • Robust CMS Integration: A flexible content management system. (Craft CMS) empowers the Fire and Rescue Service to update information swiftly, keeping the public informed during rapidly evolving situations.
  • Performance Optimization: Special attention was given to loading times and performance, ensuring the site remains fast and reliable, even under heavy traffic.

New Safety Hub

The redesigned website for the States of Jersey Fire and Rescue Service is more than just a facelift—it’s a robust digital tool that enhances public safety communications. Since the launch, the website has:

  • Improved Engagement: A significant rise in user interaction and time spent on key emergency pages from the local community.
  • Streamlined Content Management: Empowered staff with an intuitive CMS that allows for rapid updates, ensuring critical information is always current.
  • Responsive Design: Delivered a seamless experience across all devices, vital for accessing emergency information on the move.
  • Content Management & Security: The Fire and Rescue Service required a platform that allowed for rapid content updates during emergencies while maintaining enterprise-level security to protect sensitive data. Craft CMS is renowned not only for its flexibility and ease of use but also for its robust security features.
  • SEO Performance: Enhancing the site’s visibility was paramount to ensure that critical safety and service information reached as many residents as possible. 

Creative Partnership

Our partnership with the States of Jersey Fire and Rescue Service demonstrates the power of thoughtful, user-focused design in the public sector. By modernizing their digital presence, we’ve helped ensure that the community has timely access to life-saving information, whether in everyday circumstances or during emergencies. 


Explore the new website and see how digital innovation can transform public safety: www.jerseyfire.je


Follow for live updates: Facebook | Instagram | X.com 

Let's talk, tell us about your project