iPOP were faced with the challenge of creating a seamless brand that extended across four separate businesses.
The website design also required a level of seamlessness that translated to being able to cross-sell the services of each business regardless of where you were on the group website.
The initial SEO project was to amalgamate four existing websites into one group website. Each business is a subdirectory of the root domain and as such a robust redirect map was required from the early stages of website planning.
This project was the largest of its kind that iPOP had undertaken and to date has been a success both from a technical perspective and also from a user perspective with RPL receiving great feedback about the new website,.
After speaking and discussing business plans and best practices with regards to this we decided to go with the solution you will see on the RPL website today.
Since the successful launch of the RPL website, iPOP has been appointed as the exclusive digital marketing agency for the group of companies.