--- title: Salus Eyewear date: 2025-04-10T09:46:00+01:00 author: Shape canonical_url: "https://www.ipopdigital.com/salus-eyewear" section: Work --- [Design](https://www.ipopdigital.com/design) Creating brands we're proud of [Web Development](https://www.ipopdigital.com/web-development) Deliver your business to a wider audience [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Get your brand seen online [All Expertise](https://www.ipopdigital.com/expertise) ![Brand](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3850/brand_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3861/1_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![Gradebusters ipop 10](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3885/Gradebusters-ipop-10_17d18c44a03a5b520c5b5351f4da8ffe.webp) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)[](#) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) ![Salus Mock up New 1](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/4881/Salus-Mock-up-New-1_17d18c44a03a5b520c5b5351f4da8ffe.webp) Content Web Design SEO +3 # Style, safety, and sales Introduction ## Salus Eyewear came to us with a clear mission – redefine what protective eyewear can be. Together, we crafted a striking new brand, built a high-performing SEO-optimised Shopify store, and launched a strategic Google and Meta ad campaigns backed by social media management to get the word out. The result? A brand that’s as sharp as its frames. Salus Eyewear build in @shopify. A start-to-finish partnership: a brand-new-brand, a stylish eCommerce store, SEO-optimisation, and ongoing digital marketing. Client Salus Eyewear Services Content Web Design SEO Web Development Digital Marketing Branding Year 2021 Share [](#)[](#)[](#)[](#) ![Salus packaging](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2610/salus-packaging_0ecaab96a79c266f4e442dc02319c508.webp) ## Where fashion meets function: Branding with impact We created a fresh identity that balances protection and personal expression. From the logo and colour palette to tone of voice and packaging concepts, everything was designed to reflect the Salus ethos: confidence, clarity, and unapologetic style – making PPE not just practical, but proudly wearable. ![Salus 2](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/4872/salus-2_0ecaab96a79c266f4e442dc02319c508.webp) ## Smooth UX, smart SEO, strong sales Our team built a fast, conversion-focused Shopify store from the ground up. Every element from the homepage design to the product filters, was designed with UX and SEO in mind. We made sure Salus ranked well and sold well, optimising metadata, copy, and site speed to attract the right traffic and guide them to purchase. ![IPHONE MOCKUP 036 insta](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2647/IPHONE-MOCKUP-036-insta_0ecaab96a79c266f4e442dc02319c508.webp) ## Salus in the spotlight: Targeted ads that convert To drive brand awareness and conversions, we rolled out paid campaigns across Google Ads and Meta platforms, supported by organic social content. From keyword targeting and audience segmentation to reels and retargeting, every touchpoint was aligned to grow the Salus community – and turn viewers into loyal customers. ## Content & campaigns that convert. ![44 A2572](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2626/44A2572_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2600](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2627/44A2600_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2649](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2629/44A2649_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2765](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2631/44A2765_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2849](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2632/44A2849_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2572](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2626/44A2572_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2600](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2627/44A2600_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2649](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2629/44A2649_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2765](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2631/44A2765_0ecaab96a79c266f4e442dc02319c508.webp) ![44 A2849](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2632/44A2849_0ecaab96a79c266f4e442dc02319c508.webp) [](#)[](#) ![Google badge](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/174/google-badge_6c0c164bd2b597ee32b68b8b5755bd2e.webp) 4.8 from 68 reviews ## Design not trends. Partners not clients. Tom Stead Co-Owner, Salus Eyewear ![44 A2849](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/2632/44A2849_0ecaab96a79c266f4e442dc02319c508.webp) ” From start to finish, the iPOP team has been amazing! They created all of the branding and website for us, as well as continuing to run all of our social media and marketing. The team are so helpful and great to work with, ensuring we’re happy with it all before it goes out. Thanks guys!” ## More projects from our digital agency. [Web Development Digital Marketing Web Design ![Scallop Hand Dived827](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/1932/Scallop-Hand-Dived827_0ecaab96a79c266f4e442dc02319c508.webp) Property just got a power upgrade](https://www.ipopdigital.com/maillard-co) [Web Design Web Development ![Jersey Bulls x i POP image text 3](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/3841/Jersey-Bulls-x-iPOP-image-text-3_0ecaab96a79c266f4e442dc02319c508.webp) A club that means business – on the pitch and online](https://www.ipopdigital.com/jersey-bulls) [View more projects](https://www.ipopdigital.com/work) Our Exertise [Design](https://www.ipopdigital.com/design) [Web Development](https://www.ipopdigital.com/web-development) [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Learn [About ](https://www.ipopdigital.com/about)[Work ](https://www.ipopdigital.com/work)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) Reach Out [+44 (0)1534 734508](tel:01534734508) iPOP Digital Agency Kingsman Offices No 1 Grenville Street, Jersey, Channel Islands, JE2 4UF [Find us on google](https://maps.app.goo.gl/9jNEtcypJ6fGejdJ6) [## Start a Project ## Start a Project ## Start a Project ## Start a Project](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)© iPOP Digital - 2026. 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