SEO & GEO Audit Tool
Search is changing. Is your website keeping up?
Your website might look perfect from the outside, but what if something behind the scenes is quietly stopping people from finding you? Some of the biggest SEO issues aren't visible on the front end. They're buried in your website's technical setup, silently affecting your Google rankings and limiting your visibility.
Now, with AI-powered search becoming increasingly important, small configuration errors carry far more weight. The good news is they're fixable once you know where to look. Our free SEO audit checks what's happening beneath the surface and shows you exactly where to start.
Our website audit looks at your online visibility from two angles:
SEO Review
We analyse the factors that can affect how your website performs in traditional search engines, including content, technical SEO, page structure, metadata, performance and crawlability.
AI Review
We also analyse how well your website is structured and positioned for the new generation of AI-powered search and discovery. Because increasingly, your next customer might not search Google. They might ask AI instead.
What does the free SEO audit actually check?
The free tool takes a small sample of your pages and gives you a high level snapshot of how they're performing across SEO and AI search. It's a fast way to spot whether there are technical issues worth looking into, without any commitment.
What's the difference between SEO, GEO and AEO?
SEO (Search Engine Optimisation) is about ranking well in traditional search results like Google. GEO (Generative Engine Optimisation) focuses on how your content appears in AI-generated answers, such as Google's AI Overviews and ChatGPT. AEO (Answer Engine Optimisation) is about being the source that answer engines and voice search pull from directly. As search shifts toward AI, all three matter more than ever.
Is the free audit the same as a full audit?
No. The free tool is designed to give you a high level insight from a sample of pages. For a complete picture, iPOP can run a full and robust audit across your whole site, identifying the specific improvements needed to boost your rankings and visibility.
What happens after I get my free results?
You'll see where the main opportunities lie. If you'd like to go further, our team can talk you through a full audit and build a clear plan to improve your performance. After viewing your report you can request a full audit from within the tool.
iPOP Digital Agency
Kingsman Offices
No 1 Grenville Street, Jersey,
Channel Islands, JE2 4UF