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Why we work in Craft CMS (& why you’ll love it too)

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Jonny Seller
2 mins
Performance
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At iPOP, we don’t follow the formula. When it comes to building websites that actually work – for you, your team, and your audience – we turn to Craft CMS every time. Why? Because Craft gives us the freedom to design and develop without compromise, and gives you the control to keep your site fresh, functional, and totally on-brand.

And with the recent launch of Craft CMS 5, things have just got a whole lot better…

Built for Creators, Loved by Developers

Craft CMS isn’t your average drag-and-drop platform. It’s a content-first, developer-friendly powerhouse that’s designed for custom-built digital experiences. That means we’re not wrestling with templates or plugins, we’re crafting something truly unique, just for you.

Plus, the best part? Once your site’s live, you’re in control.

Whether you want to update a news section, add new team members, or tweak your homepage, the interface is clean, logical, and actually enjoyable to use. No tech headaches. No agency dependency.

Why We Rate Craft CMS 5

Craft CMS 5 has taken things up a notch (or ten). It’s faster, smarter, and sleeker than ever – with features that make life easier for both developers and content editors.

Here’s why we’re obsessed:

Performance Boosts

  • Major backend upgrades for faster load times
  • Streamlined admin panel that feels snappy and intuitive
  • Built-in image optimization and lazy loading

Smarter Content Management

  • Better entry previews so that you can see changes in real-time
  • Easier live editing and drag-and-drop layout building
  • New content UI that’s cleaner and customisable

Seamless Integrations

Need to connect to a CRM? Payment gateway? In-house database? No problem.
Craft is API-ready, making integrations easy and reliable – so your systems actually talk to each other, and your site becomes part of a bigger digital ecosystem.

Craft CMS Mock up 1

Full Control = Full Confidence

We love Craft because it respects the end user. That means:

  • You can edit everything, from navigation menus to page layouts
  • You’re not locked into a theme or template
  • It’s secure, scalable, and future-ready
  • Your content team gets an interface they’ll actually want to us

And because it’s not bloated with unnecessary features, your site stays lean, fast and optimised, no matter how big you grow.

Why It Matters

Craft CMS gives us the freedom to build bold, bespoke websites, all while giving you the tools to run them with confidence. It’s the best of both worlds: serious design freedom on the front end and crystal-clear content control on the back end.

If you’re looking for a site that’s tailored to your brand, easy to manage, and ready to scale – we’ll build it in Craft. Every time.

Want to see what Craft can do for you?

Get in touch. We’ll help you turn potential into performance.

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