--- title: "Why we work in Craft CMS (& why you’ll love it too)" date: 2025-04-09T14:01:00+01:00 author: Jonny Seller canonical_url: "https://www.ipopdigital.com/why-we-work-in-craft-cms" section: Blog --- [Design](https://www.ipopdigital.com/design) Creating brands we're proud of [Web Development](https://www.ipopdigital.com/web-development) Deliver your business to a wider audience [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Get your brand seen online [All Expertise](https://www.ipopdigital.com/expertise) ![Brand](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3850/brand_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3861/1_17d18c44a03a5b520c5b5351f4da8ffe.webp) ![Gradebusters ipop 10](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/3885/Gradebusters-ipop-10_17d18c44a03a5b520c5b5351f4da8ffe.webp) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)[](#) [](https://www.ipopdigital.com/)[](#) [Expertise ](https://www.ipopdigital.com/expertise)[Work ](https://www.ipopdigital.com/work)[About ](https://www.ipopdigital.com/about)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) [Let's work together ![Button image](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1460/button-image_91ae6c65f24fca55a19a6c7916e17010.webp)](https://www.ipopdigital.com/project-planner) Web Development Featured Web Design # Why we work in Craft CMS (& why you’ll love it too) ![Button image 1](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/1578/button-image-1_91ae6c65f24fca55a19a6c7916e17010.webp) Jonny Seller 2 mins ![Performance](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/3412/performance_17d18c44a03a5b520c5b5351f4da8ffe.webp) In this article At iPOP, we don’t follow the formula. When it comes to building websites that *actually work* – for you, your team, and your audience – we turn to **Craft CMS** every time. Why? Because Craft gives us the freedom to design and develop without compromise, and gives *you* the control to keep your site fresh, functional, and totally on-brand. And with the recent launch of **Craft CMS 5,** things have just got a whole lot better… ## Built for Creators, Loved by Developers Craft CMS isn’t your average drag-and-drop platform. It’s a **content-first**, **developer-friendly powerhouse** that’s designed for custom-built digital experiences. That means we’re not wrestling with templates or plugins, we’re crafting something truly unique, just for you. Plus, the best part? Once your site’s live, **you’re in control.** Whether you want to update a news section, add new team members, or tweak your homepage, the interface is clean, logical, and actually enjoyable to use. No tech headaches. No agency dependency. ## Why We Rate Craft CMS 5 Craft CMS 5 has taken things up a notch (or ten). It’s faster, smarter, and sleeker than ever – with features that make life easier for both developers and content editors. Here’s why we’re obsessed: **Performance Boosts** - Major backend upgrades for faster load times - Streamlined admin panel that feels snappy and intuitive - Built-in image optimization and lazy loading **Smarter Content Management** - Better entry previews so that you can see changes in real-time - Easier live editing and drag-and-drop layout building - New content UI that’s cleaner and customisable **Seamless Integrations** Need to connect to a CRM? Payment gateway? In-house database? No problem. Craft is **API-ready**, making integrations easy and reliable – so your systems actually talk to each other, and your site becomes part of a bigger digital ecosystem. ![Craft CMS Mock up 1](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/3807/Craft-CMS-Mock-up-1_0ecaab96a79c266f4e442dc02319c508.webp) ## Full Control = Full Confidence We love Craft because it *respects* the end user. That means: - You can **edit everything**, from navigation menus to page layouts - You’re **not locked into a theme or template** - It’s **secure, scalable**, and future-ready - Your content team gets an interface they’ll actually want to us And because it’s not bloated with unnecessary features, your site stays **lean, fast and optimised**, no matter how big you grow. ## Why It Matters Craft CMS gives us the freedom to build bold, bespoke websites, all while giving you the tools to run them with confidence. It’s the best of both worlds: serious design freedom on the front end and crystal-clear content control on the back end. If you’re looking for a site that’s *tailored to your brand*, easy to manage, and ready to scale – we’ll build it in Craft. Every time. ### Want to see what Craft can do for you? Get in touch. We’ll help you turn **potential into performance.** Share Article ## More news from our digital agency. News, Insights & Rambling from our award-winning creative team [Digital Marketing Web Development +1 ![Ipop technical seo hero white](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/6394/ipop-technical-seo-hero-white_46d05676df5cf390a450793f71139dbd.webp) ## The hidden website issues that could be hurting your Google rankings *Your website might look fantastic.* It loads quickly, the branding feels on point, and you're publishing great content. But what if there's something happening behind the scenes that's quietly stopping people from finding you? ![Andrew Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/6527/Andrew-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Andrew Kelsey 3 mins Read more](https://www.ipopdigital.com/the-hidden-website-issues-that-could-be-hurting-your-google-rankings) [Featured Web Design +1 ![Lido Jersey Mock up](https://www.ipopdigital.com/transforms/3972b2c61f7bef5d232e92455772fa4c/6301/Lido-Jersey-Mock-up_46d05676df5cf390a450793f71139dbd.webp) ## Bringing Jersey's iconic Lido to life online The new Lido Jersey website was developed using **Craft CMS 5**, giving the team complete flexibility to manage content in-house while ensuring the platform can grow alongside the business. ![Leah Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/5859/Leah-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Leah Perron 3 mins Read more](https://www.ipopdigital.com/bringing-jerseys-iconic-lido-to-life-online) [News & Culture ![P8 A4524](https://www.ipopdigital.com/transforms/0a658b510e0d8ab6ba58433bdc7c7c3c/5930/P8A4524_46d05676df5cf390a450793f71139dbd.webp) ## One year at iPOP: from Bali to finding my place back home It wasn’t just making the move into a Digital agency (the best digital agency, of course!). It was the whole lifestyle change. The flexibility, the endless opportunities for growth, the creative freedom, the getting up in the morning and actually enjoying going to work. ![Leah Icon](https://www.ipopdigital.com/transforms/bc9e33244d2d8a7bebbefa89bb319b9f/5859/Leah-Icon_91ae6c65f24fca55a19a6c7916e17010.webp) Leah Perron 5 mins Read more](https://www.ipopdigital.com/one-year-at-ipop-from-bali-to-finding-my-place-back-home) [View the blog](https://www.ipopdigital.com/insights) Our Exertise [Design](https://www.ipopdigital.com/design) [Web Development](https://www.ipopdigital.com/web-development) [Digital Marketing](https://www.ipopdigital.com/digital-marketing) Learn [About ](https://www.ipopdigital.com/about)[Work ](https://www.ipopdigital.com/work)[Insights ](https://www.ipopdigital.com/insights)[Contact ](https://www.ipopdigital.com/contact) Reach Out [+44 (0)1534 734508](tel:01534734508) iPOP Digital Agency Kingsman Offices No 1 Grenville Street, Jersey, Channel Islands, JE2 4UF [Find us on google](https://maps.app.goo.gl/9jNEtcypJ6fGejdJ6) [## Start a Project ## Start a Project ## Start a Project ## Start a Project](https://www.ipopdigital.com/project-planner) [](https://www.ipopdigital.com/)© iPOP Digital - 2026. 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