Salus Eyewear

Branding | Web Design | Web Development | Digital Marketing

Salus Eyewear

Crafted for work. Styled For Life.

Shopify eCommerce CMS

Amazon UK Shop

Brand Design

Product Design

Packaging Design

Digital Marketing

Newsletters & Blogs

Copywriting

Photography + Video

Creative Direction

Public Relations 

Salus Eyewear combines safety and style, transforming how protective glasses are perceived. By crafting designs from durable yet lightweight materials, they deliver unparalleled protection without compromising fashion. With a wide selection of vibrant colors and trendy frames, Salus caters to various tastes and personalities, empowering wearers to embrace safety with pride and confidence.

iPOP’s Approach:
Salus Eyewear partnered with iPOP to establish a distinctive online presence and cohesive brand identity. Our team designed and developed a cutting-edge Shopify e-commerce store tailored to enhance user experience and maximize conversions. This was complemented by the creation of a bold, fresh brand identity that reflected Salus’s unique blend of functionality and fashion.

e-Commerce

The comprehensive service suite provided by iPOP included Shopify CMS, Amazon UK integration, Atlist store locator, digital marketing, product and packaging design, photography, video direction, and public relations. This 360-degree approach enabled Salus Eyewear to redefine their market presence, establishing them as a leader in combining safety and style. The result was a cohesive, innovative, and visually striking brand experience that elevated Salus Eyewear to new heights.

Visit the new Shopify website: www.saluseyewear.com


Creative Direction

Beyond e-commerce, we handled the creative direction of product photography and video production, ensuring visuals captured the essence of Salus’s brand. Packaging design was another key focus, delivering modern, eye-catching designs that resonated with customers. Our marketing efforts extended across multiple platforms, including Google Ads, Amazon UK, Facebook, Instagram, LinkedIn, and TikTok, allowing Salus to reach a diverse and global audience.

Follow on: Facebook | Instagram | Linkedin | TikTok

Photography by Glen Perotte

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