Style, safety, and sales
Salus Eyewear came to us with a clear mission – redefine what protective eyewear can be.
Together, we crafted a striking new brand, built a high-performing SEO-optimised Shopify store, and launched a strategic Google and Meta ad campaigns backed by social media management to get the word out. The result? A brand that’s as sharp as its frames.
Salus Eyewear build in @shopify. A start-to-finish partnership: a brand-new-brand, a stylish eCommerce store, SEO-optimisation, and ongoing digital marketing.
Where fashion meets function: Branding with impact
We created a fresh identity that balances protection and personal expression. From the logo and colour palette to tone of voice and packaging concepts, everything was designed to reflect the Salus ethos: confidence, clarity, and unapologetic style – making PPE not just practical, but proudly wearable.
Smooth UX, smart SEO, strong sales
Our team built a fast, conversion-focused Shopify store from the ground up. Every element from the homepage design to the product filters, was designed with UX and SEO in mind. We made sure Salus ranked well and sold well, optimising metadata, copy, and site speed to attract the right traffic and guide them to purchase.
Salus in the spotlight: Targeted ads that convert
To drive brand awareness and conversions, we rolled out paid campaigns across Google Ads and Meta platforms, supported by organic social content. From keyword targeting and audience segmentation to reels and retargeting, every touchpoint was aligned to grow the Salus community – and turn viewers into loyal customers.
Design not trends.
Partners not clients.
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iPOP Digital Agency
Trinity House,
Bath Street, Jersey,
Channel Islands, JE2 4ST