These are the telltale signs your site needs some serious TLC before it shoots you in the foot.

Outdated visual identity

First impressions count – and if your site looks like it’s stuck in 2013, your users will clock it immediately. We often see pixelated images, clunky layouts, and mismatched branding that create confusion instead of confidence. A dated look signals a neglected business, even if that’s far from the truth. A modern, cohesive visual identity builds trust and keeps users engaged from the first click.

Eye-watering load times

• Slow sites kill conversions – and SEO
• Pages that take more than 3 seconds to load
• Oversized images or an unclear delivery strategy
• Lack of caching or lazy-loading strategy

Clunky navigation and overwhelm

• Confusion = bounce. Keep paths simple, direct, and logical.
• Too many menu options or nested items
• Missing search function on content-heavy sites
• Vague CTA buttons like “Learn More” without context

A mobile experience that feels like desktop shrunk

We say it all the time: mobile-first isn’t optional – it’s expected. Yet, we still come across sites that treat mobile like an afterthought. Buttons are too tiny to tap, content spills off-screen, and nav menus become a guessing game. When mobile UX feels broken, users bounce – fast. A properly optimised mobile experience is key to keeping people scrolling, not swiping away.

No purposeful calls to action

• Every page should have a reason for existing
• Lack of clear buy, sign-up, or contact buttons
• Multiple CTAs competing for attention
• Passive content that doesn’t drive users forward

Time for an upgrade?

If any of this sounds familiar, don’t panic – you’re not alone. These digital red flags are easy to miss when you’re close to your brand, but we spot them a mile off. Let’s talk about giving your website the polish it deserves. Get in touch and let’s make something brilliant!