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The future of estate agent websites? It’s all in the integrations

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Jonny Seller
2 mins
Maillards
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Let’s face it, most estate agent websites aren’t exactly known for being exciting. But at iPOP, we don’t do boring, and we definitely don’t do clunky. We’ve been helping modern property brands level up their online presence with slick, high-performing websites built using Craft CMS – complete with powerful CRM integrations that make managing listings a total breeze.

Here’s how we’ve brought two property businesses into the digital fast lane:

Property mockup maillard

Maillard & Co

Seamless Search Meets Sleek Design

The brief:
Launch a dynamic new platform for Maillard & Co with a user-friendly property hub that pulls in listings automatically.

What we did:
We designed and developed a totally custom Craft CMS website for Maillard & Co that’s as polished and professional as their service. Clean layouts, intuitive UX, and fast loading times? You've got it!

But the real magic? We integrated the site with Dezrez, a powerful cloud-based estate agency CRM.

The result:

  • Property listings that update automatically via the CRM
  • No more double-entry or admin headaches
  • Ability for visitors to search, filter and explore listings with ease
  • The Maillard team stays in control, with time freed up for what they do best

See it in action: maillardandco.com

Huelin Homes Insights 1

Huelin Homes

Simple, Stylish, Smart

The brief:
Help a fresh new agency make a big digital splash – and make managing listings effortless from day one.

What we did:
We built Huelin Homes a stylish new site on Craft CMS, giving them full control over their content. We kept the experience smooth, speedy, and on-brand, with a focus on showcasing properties and making enquiries easy.

To streamline operations, we integrated the site with Vebra Alto, their cloud-based CRM of choice.

The result:

  • Real-time property updates pulled from Vebra Alto
  • Automated syncing means less manual work
  • A seamless experience from back-end to front-end
  • A website that grows with the business

Check it out: huelinhomes.com

Why It Works

Craft CMS + CRM = Total Control

With Craft CMS at the core, we give estate agents:

  • A beautiful, bespoke site – no boring templates here
  • Full flexibility to update pages, blogs, and marketing content
  • Seamless CRM integration (Dezrez, Vebra Alto and more)
  • Scalable functionality as their portfolio grows

Our goal? Build smart, standout websites that make selling and renting property online feel simple, not stressful.

Ready to List Smarter?

If your agency is stuck with an outdated site or clunky back-end, we’ll help you streamline your systems and stand out from the crowd. Let’s build something that not only looks the part, but works like a dream too.

Drop us a message – your next property upgrade starts here.

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