Because guesswork just doesn’t cut it anymore.

At iPOP, we’re all for bold ideas and big creative energy, but we’re just as obsessed with the numbers behind them. Why? Because when creativity meets data, magic happens. We don’t just launch campaigns and hope for the best. We test, track, tweak and repeat! By using insights to steer every decision, we unlock the kind of results that make a real impact.

Whether it’s boosting clicks, increasing conversions, or building brand love, data gives us direction. It helps us stop guessing and start knowing – who to talk to, when to reach them, and what’s going to make them engage with your business.

We Build Campaigns That Are Smarter From the Start

Before a single ad goes live, we get stuck into the good stuff – your audience, your goals, your brand story – and we dig deep into the data. This shapes everything from messaging to visuals to platform choice.

It’s not about doing more, it’s about doing it right.

We use:

• Audience insights to speak directly to the right people
• Platform data to put your brand where it’ll be seen (and clicked)
• Historic performance to spot trends and double down on what works
• Real-time analytics to make smart pivots on the fly

Templates With a Purpose

We don’t just make things look good, we make them work across every channel. Our social and ad templates are designed to stop the scroll, stay consistent with your brand, and support the data-led strategy behind the campaign.

The result? Seamless messaging, consistent visuals, and creatives that perform again and again – no matter the platform.

Track It. Tweak It. Nail It.

Once your campaign is live, we’re not kicking back… we’re dialling in. With clear reporting, analytics, and audience behaviour tracking, we monitor performance in real time.

We use that insight to:

• Refine ad targeting
• A/B test creatives and copy
• Reallocate budget to top-performing content
• Adjust timing and format to maximise reach and engagement

Basically, we keep your campaign sharp, responsive and evolving, because the digital world never stands still – and neither do we.

Consistency That Converts

Every single touchpoint should feel like you. That’s why we bring branding and data together to guide every decision – from content layouts to email designs to paid social ads. The result? A unified brand presence that builds trust and drives action.

Our strategy-led templates make it easy to:

• Stay visually consistent across platforms
• Deliver recognisable, high-performing content
• React quickly with on-brand, ready-to-go creative

Bottom Line?

We don’t do digital campaigns on autopilot. We build them with insight, fuel them with creativity, and refine them with data every step of the way. That’s how we help brands show up stronger, speak louder, and grow faster.

Want your next campaign to work smarter, not harder?
Let’s get the data doing the heavy lifting, so that you can focus on making moves.