This article breaks down what digital marketing really is, how it works in practice, and why a proper digital marketing strategy matters – especially for businesses in Jersey looking to grow, compete and stay relevant.

At iPOP Digital, we don’t just build websites for clients – we build products that solve real problems. One of our latest projects does exactly that.

Jersey’s Better Business Grant offers local businesses matched funding of up to 50% for projects that enhance productivity, skills or visitor economy opportunities – and yes, a website refresh or rebuild can absolutely fall under that umbrella.

Finding the perfect web design agency in Jersey doesn’t have to be overwhelming. Think of it as selecting a true partner; one who gets your vision, delivers real results, and makes the whole process enjoyable.

Your website might be quietly turning visitors away without you realising it. We break down the tell-tale signs –from clunky visuals to poor mobile UX that signal it’s time for a digital refresh.

A premium website isn’t just about looking good, it’s about delivering a seamless, high-performance experience that feels effortless. Here’s what separates the sleek from the so-so.

Your questions, answered – so you know exactly what’s coming. Here’s a breakdown of the questions we hear most, and what you can expect when you work with us.

When it comes to building websites that actually work – for you, your team, and your audience – we turn to Craft CMS every time.