The Role of the Social Media Marketer is Changing

The social media manager role, stripped back, involves the daily management of social media channels. But the role has also spread to other key digital marketing and even design areas in recent times.

Despite being a relatively new job title, social media manager roles have changed over time, along with the development of social media technologies, channels and the digital marketing industry as a whole.

Social media allows marketers to connect and engage potential customers where they are at:

LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the newer places to be like TikTok.

With a strong social media strategy and the ability to create engaging content, both written and visual, social media marketers are tasked with engaging their audience and believe us, it's no easy task.

If you want to connect and engage with your customers, you have to be where they are, when they are there. This means that the role of social media managers across the globe is becoming important for businesses across the globe, whether you're a greengrocer at a day market or if you’re the global head of marketing for a big fancy finance company, you can utilise your social media presence to demonstrate why your customers need you!

Whether a business chooses to hire a social media marketer in-house or whether they employ a digital agency like iPOP the role has generally been carved out of a basic principle need of a business being positively present where their customers are at with engaging content. This isn’t too far different from the world before social media, it’s only the platforms and the people that are executing the marketing that have changed.

At iPop we offer a really great place to work on some new and interesting digital marketing projects. Our client's span across most business sectors and the services we supply to the businesses vary just as much as what each of them does.

We have recently been looking for a new Creative Social Media Marketer to join our team and specifically to look after the social presence of both iPOP clients and our own social media channels, meaning we are looking for a wordsmith that can also take their hand to a bit of design.

  • A lover of social media and daily user with experience writing copy, ideally for businesses

  • Strong skills in creating original content that targets a specific audience and meets company objectives

  • Confident, tenacious, and proactive, able to keep a positive attitude, despite any challenges

  • Able to establish a high standard for the company

  • A positive approach to problems. We like solutions!

If you think this is you then take a look at our jobs page -

Apply for our Creative Social Marketing role


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